By Andrew Nsoseka
From using social media platforms to bring together youths in order to orientate and mould them into building and sustaining better relations, Cameroon’s foremost influencer and relationship counsellor, Delly Singah, has engaged another campaign,- a crusade for a reawakening and full embrace of the Cameroon and African identity, values and culture.
Delly Singah says her campaign is aimed at making Cameroonians to be proud of their cultural identity, embrace and stay original, even when given their Cameroonian roots a modern twist. The initiative is part of a campaign flagged off on social media by the renowned socialite and social entrepreneur.
Delly Singah in her crusade for a cultural reawakening insists that, “Globalisation and civilisation is not Westernisation. Be modern and civilised yet African.
“Southern Cameroonians are about the only set of Africans in the Diaspora whose identity is not immediately obvious. You can almost tell looking at an African if (s)he is Nigerian, Ghanaian, Eastern Africa, not Southern Cameroonians” she regrets.
“This is so because we haven’t sold our culture enough to the world because we have such inferiority complex about ourselves and our products” she furthered.
In a media outing on My Media Prime TV, Delly lamented that African values are fast disappearing because the media has sold more of the western culture to Africans “and somehow we now believe, ours is not modern”
“In a world and time where culture is highly sorted and every race is intentional at projecting their uniqueness, Southern Cameroonians especially should be proud of who they are; their culture – language, dressing, cuisine, artefacts, values, outlooks, resources…” Delly Singah says.
Delly, as she is affectionately called by her followers, says the media and rising inferiority complex has made many Africans uncomfortable with their culture, their bodies, their colour and their values. In several live shows on her Facebook page, Delly laments that young girls now prefer wearing western-inspired hair called human hair, as well as others made in like manner, because their inferiority complex makes them think that what is theirs is not worthy.
Delly Laments that young girls driven by inferiority complex now think is it fashionable to bleach their bodies and look like whites. She regrets that many go to great lengths to sound more like whites and not be identified with their original accents.
“Our African women especially have bought into unrealistic beauty standards set by the West, who are only out to make money than promote globalisation.
“Our women have been deceived that their natural hair is not beautiful enough, their skin tone is dirty and they have to twist their accents to sound modern” she added stating that “We have becomes such a consumer economy with little or nothing to compete in international markets”.
“We consume beauty products from our heads to our toes and hardly do they buy or consume any of ours.
“All these in a bid to look ‘beautiful’. I am out to sensitise especially the young men and women who try to model themselves with examples from their older brothers and sisters, who dream to become ‘whites’ to feel beautiful and accepted, to start becoming confident in themselves and understand their strength is in the uniqueness, their identity and culture”.
Delly, in some of her outings, also delved into the issue of marriage cautioning young couples to not drown the little they have to organise flamboyant weddings which she says are often a duplication of the same thing. She regrets that though marriage is traditional with the West doing theirs, Africans now organise theirs like the culture demands, and then go ahead to do others called white weddings and other steps that are purely western. She asks her followers to also check and see whether the West or any other group of people engage or copy from Africa.
In a call to authorities in Cameroon, Delly appealed, “I am calling on the Government and Ministry of Culture especially to endorse this crusade and lend a hand/voice to those spearheading this crusade. Again, Modernisation is not Westernisation. Africans should wake up and the time is now”.
Delly Singah is a Cameroonian-born media personality, matchmaker and a Philanthropist.
She is best known for Delly’s Matchups, a dating web platform and Delly TV, broadcasting original content representing the African culture in business, entertainment and politics.
The UK-based matchmaker, came to the limelight, thanks to the Online TV show on Delly TV, Date with a Star and the DEBATE, launched in July 2018.
As a philanthropist, she is the founder of Delly Singah Foundation dedicated to reaching out to the needy and helping start-up businesses and projects in Cameroon.