Business

Chantal Biya Backs Social Enterprise Sourcing Jobs, Scholarships For Youths

Chantal Biya

By Nformi Sonde Kinsai

Cameroon’s First Lady and UNESCO Goodwill Ambassador, Chantal Biya, is backing an online initiative launched under her patronage and geared at empowering youth in the country sourcing for jobs and scholarships.

The initiative, led by the social enterprise mobile application, Goodwall, was launched on March 8 and is expected to last till May 6, 2022. It is providing Cameroonian youth with several opportunities to enhance their potentials in the areas of women empowerment, career development, education, environment and entrepreneurship. 

It is being piloted by Goodwall Communications Director, Jacqueline Ondaye, and UNESCO’s Programme and Communication Specialist, Serge Banyimbe, with the partnership and collaboration of the Chantal Biya Foundation, UNESCO-Cameroon, Converge and Stratline.

In a press release endorsed by the duo, it is stated that the hash tag #BetterCameroon is an inclusive online programme that leverages technology and global partner networks to help young Cameroonians navigate the pandemic-stricken job market and positively impact society.

The programme has four inspiring challenges running with prominent speakers and community content available on the app, and the participants have the chance to win scholarships and funding opportunities. “Each of the four challenges will take place over 15 days and in uniquely designed model to tap into Cameroonian youth’s motivation to better themselves, while also bettering the world they live in and raising awareness on global issues,” the release states.

The first challenge #OutstandingWomen runs from March 8 to 22 and focuses on women’s empowerment, celebrating acts of courage and determination by women in the community who have inspired youth. The second challenge #MyCareerLife runs from March 22 to April 06, 2022, focusing on career development and aims to make the career dreams of young people a reality while encouraging the sharing of professional aspirations.

The third challenge #GreenCameroon to run from 7-21 April 2022 is about improving the environment and shall be asking participants to share their commitment to a greener planet. And finally, the pitch competition #IAmABoss from March 22 to May 6, 2022, celebrates and encourages Cameroonian youth to create and share innovative business ideas and pitch them through Goodwall via a short video or photo.

The release states that winners of each challenge will be offered prizes ranging from educational scholarships to monetary rewards. Five finalists of the overall Better Cameroon programme will also be receiving a special prize directly from the office of Cameroon’s First Lady, Chantal Biya.

A diverse set of speakers are offering advice and insights to the community at every stage. These include four Cameroonian women speakers: Dorothée Danedjo Fouba, EdTech and Social Entrepreneur as well as Founder of eSTEMate; Kepseu Marthe Béatrice, Founder & CEO of Powerlink, a company which is specialised in the field of electricity, telecommunication and networks; Marthe Wandou, gender and peace activist who received the Right Livelihood Award in 2021; and Monique Ntumngiga, founder of Green Girls, a social enterprise which trains and empowers women and girls to take interest in renewable energy resources and promote sustainable development.

“Get involved and register for #BetterCameroon now by downloading the Goodwall app (iOS and Android), or visiting,” the release encourages the youth.

“UNESCO is partner to this project led by its Goodwill Ambassador. This project contributes to meet the urgent need for expanded education on important themes such as youth and women empowerment as well as climate change and is therefore in line with UNESCO’s commitments in the sectors of education, culture, natural sciences, social sciences, and communication to contribute to the improvement of the living conditions of men and women in Cameroon.

Founded in 2014, Goodwall is a global community that levels the playing field for young people so that anyone can connect and discover professional opportunities from scholarships to jobs. With over 1.9 million members in more than 150 countries, the mobile-first platform features millions of jobs and opportunities, and more than $1.5 million in scholarships and awards,” the release explains.

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